The Birmingham Barons, Honey
Posted by National Honey Board on April 30, 2013 - 2:49 PM
Last week, staff from the National Honey Board (NHB) had the opportunity to travel to Birmingham Alabama to attend a Barons baseball game. The Barons are the Double-A affiliate to the Chicago White Sox.
The NHB chose the Barons as one of their six teams to sponsor this season and we are so glad we did. The team plays at a brand new, beautiful stadium and we couldn’t have asked for better weather. If that wasn’t enough, the game was a great one and the Barons beat the Huntsville Stars, five to one.
Upon arriving at the stadium, the first thing we noticed was the HUGE honey billboard directly behind the pitching mound. This was great to see, but it didn’t stop there. Throughout the game, the rotating megatron screen had honey ads and messaging, encouraging the fans to go out and buy more honey.
We also incorporated honey trivia questions and used the players to answer the questions for us. These ran throughout the game and were so much fun. The most popular addition to this year’s program is the Honey Kiss Cam. Faith Hill’s song, This Kiss played while the camera went throughout the stadium and featured people kissing their honey. There were many great parts of the team visit, but this was one of our favorites.
At the bottom of the second inning, we were escorted up to the press box, where we sat down with the team’s sports announcer and answered some questions about honey. We told him what we do here at the NHB, as well as some of the many wonderful benefits of honey. The interview went very well and we were able to spread our honey messaging and showcase honey’s versatility to an even larger audience.
We had a wonderful time at the game and the team was both welcoming and entertaining. If you’re in the area, make sure you stop by the Regions Field and support the Birmingham Barons this season!