Bee-Mail: The National Honey Board's Electronic Newsletter

BeeMail provides information on NHB programs and honey industry and related industry news. Visit NHB at www.honey.com and www.honeylocator.com.

BeeMovie: Your Input Is Needed for this Unique Marketing Opportunity!

The honey industry will have an exciting and unprecedented marketing opportunity this fall when the animated “Bee Movie” is scheduled to play in movie theaters throughout the United States. “Bee Movie” is a production of DreamWorks, which has produced such popular animated movies as “Shrek” and other films. The movie was written by comedian Jerry Seinfeld, who also provides the voice of the movie’s main character, Barry Bee. The movie is expected to generate positive publicity about beekeeping and highlight the important role bee pollination plays in plant production. For more information about the movie, visit www.beemovie.com or http://www.imdb.com/title/tt0389790.

We Need Your Ideas!

NHB is planning a variety of honey promotions to tie into the movie, including producing promotional materials for use by small to medium sized honey producers at farmer’s markets, in-store promotions, etc. These materials will likely feature graphics from the movie, along with a 100 percent pure honey message.

Some materials being considered for production include:

• Hang tags (similar to the ones currently available from NHB)
• Jar/Containers Neckers
• Stickers for Jars/Containers
• Recipe/honey tip sheets

We need your feedback! Let NHB know which of the above materials you find useful or send us your own ideas! Send your input to honeybuzz@nhb.org

Honey a Hit (Again) at CaterSource 2007

Honey was met with enthusiasm at NHB’s booth at the CaterSource 2007 exhibition in Las Vegas, Nev., Jan. 29-31. The exhibition and conference attracts some 3,000 caterers and chefs looking for new menu ideas. NHB’s booth featured a fondue theme, offering samples of Mexican Honey Fondue and Chocolate Honey Fondue. Comb honey samples also were provided, following the huge popularity of the comb honey and cheese samples NHB provided at its CaterSource booth last year. In fact, some of this year’s attendees said they had incorporated NHB’s comb honey/cheese ideas into their catering operations.

NHB to Fund Four Production Research Projects in 2007

NHB will fund four production research projects in 2007 to study a variety of colony health issues. Funding for the projects totals $108,748, an increase over last year’s funding level of $63,475. NHB began funding production research projects in 2004 to help beekeepers maintain colony health, without adversely affecting their ability to produce quality honey. Since 2004, NHB has funded twelve such projects with funding totaling $183,067. Visit the following link for a list of the 2007 projects.
http://www.honey.com/media/currentnews.asp#rfps

20 Years of Sweet Success: Looking Back

In 2007, NHB is celebrating its 20th anniversary. Periodically in this space we will highlight some important milestones NHB has accomplished along the way.

1988 -  NHB officially declares September National Honey Month and develops media kits to draw attention to honey and the beekeeping industry.

Past Issues of Bee-Mail
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Firestone, CO 80504-9200
Phone: 303-776-2337
Fax: 303-776-1177
URL: http://www.honey.com