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Issue 110 - August 30, 2007 Celebrate National Honey Month with New Posters and Kid’s Bookmarks!
A free Honey Month kit is available to help promote honey and Honey Month to beekeepers’ local media. The kit also contains a CD with suggestions and materials for hosting a Honey Day event to celebrate National Honey Month. “Bee Movie” Promotional Materials Available – Order Now! NHB has created “Bee Movie” promotional materials for producers and packers to use at retail and farmers markets. The materials feature graphics from the movie and a 100 percent pure honey message. Promotional materials include:
The materials must be used between Sept. 1 and Dec. 31. For pricing and ordering information, call NHB at 1-800-553-7162. New “Honey Time” Web Site with a “Bee Movie” Theme - Check It Out! Refreshing Sweet Sips – Honey Summer Beverages Consumer Honey Buzz: Skin Care Secrets and No Cook Snacks NHB Participates in HAS and EAS Lee Heine, board member and past chair, and Glenda Mostek, NHB staff, participated in the Heartland Apicultural Society (HAS) meeting in Frankfort, KY, July 12-14. NHB hosted a booth in the HAS trade show and Lee Heine spoke at a general session, providing an update on NHB activities. NHB staff Lisa Jager and Bruce Boynton attended the Eastern Apicultural Society (EAS) meeting at the University of Delaware in Newark, August 8-10. NHB hosted a booth in the EAS trade show and conducted a breakout session about NHB programs and activities. National Honey Board to Meet in Denver in October National Honey Report for July Hives for Lives Raises Money for Cancer In addition to harvesting their honey, Molly runs a “Hives for Lives” Young Business Leaders Club at her school. “Hives for Lives will go on as long as there is cancer,” said Molly. “I hope every year it will grow,” added Carolyn. The teen-agers were recently honored with the President's Call to Service Award, given out by the President to outstanding volunteers. More information is available on their web site at www.hivesforlives.org Convenience the Top Factor for Consumers Although 65% of consumers say they try to eat healthier, 33% say they don't have time to prepare or eat healthy meals. Last fall alone, growing commutes and work days and time demands on two-working-parent and single-parent households drove 49 million Americans to fast-food solutions and 41 million to store-made, pre-cooked meals. 20 Years of Sweet Success: Looking Back In 2007, NHB is celebrating its 20th anniversary. NHB will periodically highlight in BeeMail various milestones accomplished throughout the last 20 years.
August 1992 -NHB develops a consumer information brochure, featuring cooking and storage tips, easy use suggestions, simple recipes, honey forms and flavors and honey facts with the headline, “Honey, chances are you’ll love me once you get to know me.” August 1996 - NHB seizes the back-to-school opportunity to promote honey recipes for kids. NHB, with the help of the Texas Peanut Producers Board and the Washington State Apple Commission, sends a full-page four-color spread for fun and fool-proof snacks to food editors throughout the country. Snacks featured include: Nutt Honey-Bear Wraps and Apple Snacksters with Honey and Peanut Butter.
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The honey industry will once again celebrate National
Honey Month in September 2007. NHB has produced special materials in honor of this celebration, including a “Honey – Nature’s Sweetener” 16” x 24” poster and kid’s bookmarks.
Four different bookmarks are available, featuring winning honey label designs from NHB’s 2006 “Beekeeper for a Day” contest for kids.
August 1989 - NHB launches the “Bear Facts” campaign to authorize manufactures to use its logo—the honey bear guzzling honey from a jug—on products that use honey as the primary sweetener.