We’re sure you’re asking yourself, “What’s the buzz about the Honey Bear and 100% pure honey being endangered?” We’ll tell you...
Our campaign to Save the Endangered Honey Bear is a light-hearted approach to a serious issue. We’re using the iconic honey bear as a symbol of 100% pure honey and as a reminder to consumers to check the label for ONE ingredient: honey.
By participating in this awareness campaign, you are helping and supporting the honey industry: family beekeeping businesses, honey bottlers and packers, and honey handlers.
Many people are unaware of honey-flavored syrups, or honey that’s been diluted with other ingredients. These blends are moving onto grocery and discount store shelves and consumers may not be able to distinguish between 100% pure honey and similarly-packaged honey-syrup blends. This puts the honey industry in a “sticky” situation.
On the next few pages, you will find information about our campaign for 100% pure honey, the differences between real honey and imitation honey, and ways that YOU, the consumer, can help in our efforts.
In this age of artificial foods, isn’t it nice to know that something is pure? Honey is one ingredient, the way nature intended.
Other Great Resources