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Breakfast Has Never Been Sweeter

Posted by National Honey Board on January 27, 2017 - 11:27 AM

Breakfast Has Never Been Sweeter

The National Honey Board (NHB) is so excited to launch the new year with its first retail promotion of 2017!

Picture this: It’s a chilly winter morning, there may even be some snow on the ground, but it’s still a beautiful sunrise. The house is quiet except for the coffee that’s brewing in the corner, leaving the house smelling immaculate. You ask yourself, “What could possibly make this morning any better?” And then you respond with “A toasty English Muffin!” You reach for your pack of Thomas’ English muffins, take one out, slice it and put it in the toaster. Next you turn to the pantry to pick out your topping. Will it be jam? Butter? Peanut butter? But then you realize that there is only one condiment that can truly shine with your warm muffin – honey! As you pour your liquid gold onto your freshly toasted English muffin, it fills every nook and cranny with its sweetness. You can’t help but savor that first bite and then the next and the next until all that is left are toasty crumbs on your plate and sticky goodness on your fingers. You take one last sip of your hot coffee and feel ready to take on the day!

If this sounds to you like the perfect morning, the good news is that you can make it a reality!

The NHB is pleased to have partnered with Thomas’, the leader in English muffins and bagels, on a sweet breakfast promotion. January through March, retailers across the country will be running unique promotions encouraging the purchases of both honey and your favorite Thomas’ products. Some of the major retail partners include:

  • Albertsons/Safeway
  • Publix
  • Kroger
  • ShopRite
  • Ahold USA
  • H-E-B

Some stores will include recipe demonstrations, so be sure to keep an eye out at your favorite grocer.

In need of some sweet morning inspiration? We’ve got seven great recipes utilizing honey and Thomas’ English muffins and bagel over on our campaign page.

We want to hear from you! Do you have any favorite honey/bagel/English muffin recipes that you favor? Let us know in the comments below.

Tags: thomas' english muffins and bagels, thomas' english muffins, thomas' bagels, thomas', shop rite, safeway, retail promotion, publix, nhb, national honey board, kroger, honey retail promotion



  • Molly on February 1, 2017 - 8:30 PM

    My favorite Honey English Muffin combination includes toasting and buttering both pieces of the English Muffin, pour enough honey to cover each piece and and then shake cinnamon over both pieces.  If you have a toaster oven, add the toppings to the English Muffin pieces and then put it in the toaster oven.  It makes for a crunchy yummy English Muffin.

  • National Honey Board on February 2, 2017 - 12:43 PM


    This breakfast sounds delicious; thank you so much for sharing!

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