Pure, all-natural honey takes front and center at BJ's Restaurants from Oct. 30 through Nov. 12, 2012, in a "Snacks and Small Bites" limited time offer (LTO). The National Honey Board has partnered with BJ's Restaurant and Brewhouse to showcase the new Fresh Watermelon and Feta Salad with Honey Vinaigrette, among other sides and small bites, with tabletop signage and stanchions featuring the Honey ONE logo in 127 restaurant locations nationwide.
BJ's and the National Honey Board also will promote the honey-inspired LTO via Facebook and Twitter to reach nearly 500,000 consumers via social media.
"We're thrilled for this opportunity to demonstrate honey's versatility through BJ's terrific new honey-inspired menu item," said Catherine Barry, director of marketing for the National Honey Board. "We expect BJ's Fresh Watermelon and Feta Salad with Honey Vinaigrette to be a hit among its customers, who know they can count on BJ's for great-tasting food."
If you have a BJ's Restaurant and Brewhouse near you, stop in and check it out! This is just one more opportunity to enjoy the wonderful versatility of honey.