Need a boost during the long, winter months? You’re not alone. In fact, Beverage Industry reports that the energy drinks and mixes category is growing in the double-digit range. Energy drinks were a hit through the 52-week period that ended in June, with more than $11.7 billion in sales, according to Information Resources Inc. (IRI).
All-natural ingredients such as honey mark the height of innovation and consumer demand in the category. Honey is a natural source of carbohydrates, providing 17 grams per tablespoon, which makes it ideal fuel for working muscles, making it an ideal ingredient for both energy drinks and ready-to-drink (RTD) coffee.
Beverage Marketing Corporation (BMC)’s report predicts that the energy drinks market will hit $17.6 billion in 2021 and grow to $18.3 billion in 2022, hopefully due in part to the success of these made with honey beverages.
Starbucks Frappuccino Cold Brew Caramelized Honey Vanilla
One of the biggest coffee brands in the world also has a new made-with-honey RTD coffee drink, which Thrillist says tastes “like liquified creme brulee.” Best served cold, this beverage comes in 13.7 fl. oz. glass bottles.
Haymaker’s Punch and HP+
Receive two punches of energy with Punch, which uses honey mixed with apple cider vinegar, dark cherry juice concentrate and ginger juice. HP+ adds an extra boost, with 70 mg of caffeine in the 12 oz. amber glass RTD recyclable bottle.
EBOOST Super Fuel
Voted the Best New Product of 2019 by BevNET, this made-with-honey RTD energy beverage is fortified with vitamins, minerals and electrolytes. The drink, which comes in Sparkling Strawberry Lemonade, Sparkling Ginger Lime or Mango varieties, is gluten- and soy-free and non-GMO.
Mother Matcha RTD Matcha Lattes
Original Matcha, Yosemite Chocolate and Berkeley Chai are three new RTD beverages made with coconut milk, matcha and honey. All three flavors come in 295 ml bottles and are created by a plant-based and wellness-focused company.
We want to hear from you! Which of these products are you most interested in trying? What do you reach for when in need of a little energy boost? Tell us in the comments below!