The National Honey Board (NHB) took the exciting news of honey's 2015 Flavor of the Year award to Nashville last weekend when we exhibited at the Music City Food & Wine Festival. As a first time experience for the NHB, we weren't quite sure what to expect going into the event, but came out the other side with a major win for honey.
On September 19-20th, music and food lovers converged on Nashville's Bicentennial Park for two days of food and beverage tastings, music and cooking demos. Event goers also got to rub elbows with celebrity chefs like Travel Channel's Andrew Zimmern and The Chew's Carla Hall.
Being as September is National Honey Month, the timing of this event could not have been better for the NHB and the honey industry as a whole. Among participants' favorite booths, the NHB showcased honey's versatility across the menu with the following sweet and savory bites along with refreshing honey beverages:
Serving nearly 2,000 samples of each, these tasty treats delighted festival goers and kept them coming back for more!
In addition to the delicious small bites and sips, the NHB connected to visitors through the giveaway of 2015 Flavor of the Year mason tumblers filled with honey vanilla lip balms, a baking with honey conversion magnet, and, of course, a booklet of simple and delectable honey recipes.
Overall the Music City Food & Wine Festival gave us a great opportunity to branch out to a new sector of the general public and we see this experience as a real win for honey, and we look forward to participating in more Food and Wine events in 2016.