Last week, staff from the National Honey Board (NHB) had the opportunity to travel to Oklahoma City and attend an OKC RedHawks baseball game. The RedHawks are the Triple-A affiliate to the Houston Astros and are currently 2nd in their division.
The NHB chose the RedHawks as one of their seven teams to sponsor this season and we are so glad we did. The RedHawks play at the Chickasaw Bricktown Ballpark, which opened in 1998 as part of the original MAPS project. MAPS stands for Metropolitan Area Projects, which was voted on by the people of Oklahoma City in favor of increasing sales one cent to improve the city. The ballpark was the first MAPS project, which resulted in the revitalization in Bricktown. Today, the ballpark remains the cornerstone of development in this area and brings in fans from all over the state.
Upon arrival, the first thing we noticed was the HUGE honey billboard on the scoreboard. This was great to see, but it didn't stop there. The team also offered to partner with the NHB and give away limited edition, OKC RedHawk ball caps to all honey fans with a honey receipt. This was a great promotion and a $25 value! All fans have to do is purchase any size of brand of honey and bring the receipt in to the team store. They can also use the receipt for 10% off team merchandise instead!
Before the game had even started, we were escorted up to the press box, where we sat down with the team's sports announcer and answered some questions about honey. We told him what we do here at the NHB, as well as the many wonderful benefits of honey. The interview went very well and we were able to spread our honey messaging and showcase honey's versatility to an even larger audience. The announcer even wanted to know where the honey bear had originated and we were happy to tell him (and all the listeners).
We had a wonderful time at the game and the team was both welcoming and entertaining. If you're in the area, make sure you stop by the Chickasaw Bricktown Ballpark and support the OKC RedHawks this season!