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The Buzz from the Hive: Catch up with the NHB

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You may have noticed that our blog has been quiet in recent months, and it’s not for lack of things going on here at the National Honey Board (NHB). In fact, it is quite the opposite. But we are so excited to be getting back into our normal swing and wanted to take some time to update you on some of the things we’ve been up to in the NHB hive.

New Website Launch. As you have noticed, we have revamped our website! With beautiful themes, eye-catching images and simple navigation, the new honey.com is a labor of love that is months in the making and we are so excited to bring you, our followers and fans, the finished product.

Clean Label Conference. In a time when we’re all looking for clean label products, pure honey shines like a beacon. With only one ingredient – honey – it is easy to see why more people are looking and reaching for honey in recipes and products. Created by Global Food Forums, Inc., the fourth annual conference put honey in front of food manufacturers and scientists as a viable and valuable alternative sweetener that consumers pay attention to and demand.

Craft Brewers Conference. In a continued effort to reach out to brewers across the country, the Honey team exhibited at this year’s Craft Brewers Conference in Washington D.C. this past April. Between honey tastings and informative conversations, we have generated some real buzz over honey in beer and can’t wait to see a fresh batch of beers featuring honey!

Honey Beer Summit. Coming off the success of the Craft Brewers Conference and continuing our brewer outreach, the NHB hosted the first of two honey beer summits in Austin, TX. Over the multi-day summit, brewers learned about the technical uses of honey in brewing, honey varietals and pairings, and even toured an apiary to learn all about the story of honey. Many thanks to the organizations who made this great event possible – 4th Tap Brewing Co-Op, Jester King Brewing, Blue Owl Brewing, Lazarus Brewing Co., Zilker Brewing Company, and Bee Friendly Austin. We are so excited to see what new and innovative products these brewers come back with!

Honey Baking Summit. From one summit to the next, the Honey team gathered with top innovative bakers from around the country to talk all about honey in baking. Similar to the beer summit, our honey baking summit attendees learned about the benefits of adding honey to their products and even got hands-on creating and testing recipes. More than just a spread for toast, these bakers are making honey the star of their favorite baked goods!

Tasting Spoon Media Partnership. We’ve had the pleasure of partnering with our friends at Tasting Spoon Media again this year on the development of ten new delicious recipes that are sure to star at any breakfast or brunch celebration. Check out the recipes below and tell us which one you’re most excited to try in the comments!

Hive to Table Virtual Reality Experience. In the current world of technology, the ability to creatively tell a story has made unimaginable strides. As honey has such a beautiful and unique story, we have decided to capture it in the form of virtual reality. Bees foraging in meadows, bringing honey back to the busy hive, beekeepers extracting and bottling honey and cooks making a delicious meal staring honey are all a part of the sweet journey users will get to experience. While in the final stages of production, you can catch a sneak peek of it here.

Carrot ‘N’ Cake Partnership. Our most recent partnership is with popular lifestyle blogger Tina Haupert of Carrots ‘N’ Cake. With fun and creative ways to bring honey out of the cupboard and into your everyday life, Tina has developed sweet tips and five new recipes highlighting honey’s versatility. Check out these tasty recipes:

You can learn more about the partnership here.

From website launches and conferences to summits, new recipes, and a sweet VR experience, there is always plenty of buzz here in the NHB hive. To keep up with all the NHB is up to, be sure to connect with us on Facebook, Twitter, Instagram, and Pinterest.

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