Trends

Retail honey sales continue to grow, with dollar sales up 6.2% over 2015 to rank as a top-12 growth category in grocery (#11 out of 94 categories in grocery). Unit sales and pounds sold were also ahead versus 2015, up 4.4% and 5.5% respectively1.

 

Private label honey’s rate of growth in the retail channel slowed in 2016, with dollar sales only up 1.5% versus the year-ago period. As a consequence, private label’s share of dollar sales slipped from 48.0% in 2015 down to 46.4% in 20161.

 

The 12-ounce size is the top seller in the retail channel, accounting for 24% of all honey dollar sales. However, dollar sales of the 12-ounce size only increased 1.1% over the prior year, while the number-two-selling size (16 ounces) saw sales increase 10.3% versus YAG to claim 19% of total honey dollar sales1.

 

Sources:

1. Nielsen xAOC data, 52 weeks, ending 12/3/16.