We believe the honey you love and consume every day should be wholesome and trustworthy. This is why we are committed to advancing stronger testing solutions to ensure the honey consumed every day is pure and authentic.
Traceability is Key
We are working closely within the industry to preserve the purity of our product and its ability to be traced back to its origin location. We are educating both regulators and law enforcement agencies about these important topics.
What Bee Health Means to Your Health
We are also committed to supporting scientific research examining the nutritional benefits of honey to raise awareness of its lesser-known properties. This is why we are investing $1 million in scientific nutrition research over the next 5 years to explore the health benefits associated with honey. Areas of focus include antioxidant compounds in honey, honey's potential role in digestive health, honey in healthy eating patterns and honey's potential in promoting stress management and mindfulness.
The Steps We're Taking
Support testing methodologies to ensure purity in honey
Conduct research to explore the nutritional benefits of honey
Support a non-GMO designation for honey
Partner with industry task force on numerous purity initiatives including random sample testing